On 20 pages, this specimen book covers the iconic Frutiger Typeface. Its history, classification and an introduction to the typeface designer are explained as well as its anatomy and the purpose Frutiger was designed for. Frutiger’s special features and fonts are presented and classified. Done in a well-structured layout design that reflects the typeface: simple and strategic. A variety of page designs as well as fold-outs and die-cuts make this booklet not only informative, but also engaging for the reader. Several additional components were created such as a poster, merchandise, and a motion piece. These are intended to paint a more comprehensive picture of the versatile application of the Frutiger typeface.